Pros and Cons of Amazon Self Publishing


In the world of publishing, Amazon has emerged as a dominant force, offering authors a platform to independently publish their work. Amazon’s self-publishing services, primarily through Kindle Direct Publishing (KDP) and KDP Select, have revolutionized the publishing landscape, providing an accessible route for authors to reach readers worldwide. However, as with any significant decision, it’s crucial to understand the advantages and potential drawbacks before diving in.

This blog post aims to provide a comprehensive overview of the pros and cons of Amazon self-publishing. By understanding these aspects, you can make an informed decision about whether this route is the right fit for your book and your career as an author. We’ll delve into the specifics of Amazon’s self-publishing platforms, the control you have over your book rights, the pricing structure, royalty rates, and much more.

Whether you’re a seasoned author considering a new publishing avenue or a new writer looking to publish your first book, this guide will equip you with the knowledge you need to navigate the Amazon self-publishing landscape. So, let’s begin our exploration of the world of Amazon self-publishing.

Understanding Amazon Self-Publishing

Amazon self-publishing primarily operates through two platforms: Kindle Direct Publishing (KDP) and KDP Select. These platforms have opened up the world of publishing, making it accessible to anyone with a story to tell. But what exactly are these platforms, and how do they work? Let’s delve into the details.

Kindle Direct Publishing (KDP)

KDP is Amazon’s primary self-publishing platform. It allows authors to publish their books in both digital and print formats. The digital format is for Kindle e-readers, but it can also be read on any device with the Kindle app. The print format, on the other hand, is a print-on-demand service, meaning physical copies of your book are printed as they are ordered.

One of the main advantages of KDP is the control it offers authors. You have full control over your book’s rights, pricing, and changes to the book’s content or details. You also earn up to 70% royalties on sales to customers in most countries.

KDP Select

KDP Select is a program within KDP that offers additional benefits in exchange for exclusivity. When you enroll a digital book in KDP Select, it must be exclusively available through KDP for digital distribution. This means you cannot distribute your digital book anywhere else, including on your website, while it’s enrolled in KDP Select.

In return for this exclusivity, KDP Select offers benefits like the opportunity to earn higher royalties through Kindle Unlimited and Kindle Owners’ Lending Library, and the chance to promote your book for free for a limited time under the Kindle Free Book Promotion.

Understanding these platforms is the first step in your Amazon self-publishing journey. They offer a range of options to suit different authors’ needs, from those who want to maintain the freedom to distribute their book elsewhere, to those who are willing to commit to Amazon exclusivity in exchange for potential higher earnings and promotional opportunities.

Pros of Amazon Self-Publishing

Amazon self-publishing offers a host of benefits that have made it a popular choice for many authors. Here are some of the key advantages:

Fast Market Access: Traditional publishing can be a slow process, with many steps between manuscript completion and the book hitting the shelves. With Amazon self-publishing, once your manuscript is ready and formatted, you can have your book available for sale on Amazon within hours.

Global Reach: Amazon is a global marketplace with millions of customers. By publishing on Amazon, your book can be available to a worldwide audience. This global reach is a significant advantage for authors looking to connect with readers beyond their local market.

Control Over Book Rights: When you self-publish with Amazon, you maintain control over the rights to your book. This means you can make changes to your book at any time, decide where it’s sold (unless enrolled in KDP Select), and even choose to sell the rights to a traditional publisher in the future if you wish.

Flexible Pricing Structure: Amazon gives you the freedom to set your own prices for your book. This flexibility allows you to adjust your pricing strategy based on your goals, whether that’s maximizing profits, reaching as many readers as possible, or something in between.

Structured Book Metadata and Author Pages: Amazon provides a structured way for you to input your book metadata (like title, author, and description), which can help your book get discovered by the right readers. You can also create an Amazon Author Page to connect with readers, share more about yourself and your work, and promote your other books.

Two Royalty Rates to Choose From: Amazon offers two royalty options for eBooks: 35% and 70%. The option you choose will depend on your book’s pricing, its file size, and the territories in which it’s sold.

Multiple Ways to Distribute Physical Copies: If you choose to offer a print version of your book, Amazon’s print-on-demand service means your book is never ‘out of stock’. Additionally, you can order author copies at printing cost.

Avoidance of Stock Fulfillment Issues with Digital Publishing: With eBooks, you never have to worry about stock levels or physical distribution. Your digital book can be purchased from anywhere in the world and is delivered instantly.

These advantages make Amazon self-publishing an attractive option for many authors. However, it’s also important to understand the potential downsides, which we’ll explore in the next section.

Cons of Amazon Self-Publishing

While Amazon self-publishing offers numerous benefits, it also comes with certain drawbacks. Here are some of the key cons to consider:

Moderate Learning Curve: Self-publishing on Amazon requires a certain level of technical know-how. From formatting your book for Kindle to understanding the ins and outs of the KDP platform, there can be a moderate learning curve for new authors.

High Competition: Amazon is the largest online book retailer, which means the competition is fierce. With millions of books available, standing out from the crowd can be a challenge.

Potential for Rushed Launch Due to Fast Market Access: The ease and speed of publishing on Amazon can be a double-edged sword. It can be tempting to rush the process and publish your book as soon as possible, but this can lead to mistakes or a less-than-perfect final product.

Vulnerability to Changes in Amazon’s Terms: When you publish with Amazon, you’re subject to their terms and conditions, which can change. If Amazon decides to change its royalty structure or any other aspect of its self-publishing platform, authors have to adapt.

Limited Recourse for Disputes: If a dispute arises, such as a problem with royalties or a violation of your book’s rights, authors have limited recourse. Amazon’s terms and conditions typically favor the company, not the author.

Higher Royalty Rate May Require KDP Select Enrollment: To qualify for the 70% royalty rate in certain countries, you must enroll your book in KDP Select, which requires exclusivity.

Royalties are VAT-Exclusive: The list price you set for your book is exclusive of value-added tax (VAT). This means that for books sold to customers in countries where VAT applies, the royalty is calculated based on the list price minus the VAT.

Fewer Ways to Build Relationships with Readers: Unlike selling books directly from your own website, selling on Amazon provides fewer opportunities for you to build a direct relationship with your readers.

High Visibility Requires Many Reviews: To gain visibility on Amazon, books often need a large number of positive reviews. This can be challenging for new authors who are just building their reader base.

Payment for Digital Book Delivery: For authors who choose the 70% royalty rate, Amazon charges a delivery cost for digital books based on the file size of the book.

While these cons are important to consider, they don’t necessarily outweigh the pros. Many successful authors have navigated these challenges and found Amazon self-publishing to be a rewarding and profitable venture. In the next section, we’ll explore strategies for navigating the Amazon self-publishing landscape.

Navigating the Amazon Self-Publishing Landscape

Now that we’ve explored the pros and cons of Amazon self-publishing, let’s delve into some strategies to help you navigate this landscape effectively.

Understand the Platform: Spend time familiarizing yourself with the KDP platform. Understand the different features, options, and requirements. Amazon provides a wealth of resources and guides to help you navigate the self-publishing process.

Invest in a Professional Cover Design: The book cover design is the first thing potential readers see, so it’s worth investing in a professional design. If you’re on a budget, there are affordable options available, such as pre-made covers or freelance designers.

Write a Compelling Book Description: Your book description is another crucial element that can influence a potential reader’s decision to buy your book. Make sure it’s compelling, well-written, and accurately represents what your book is about.

Choose the Right Keywords and Categories: Amazon uses keywords and categories to help readers find relevant books. Do your research to ensure you’re choosing the most effective keywords and categories for your book.

Build Reviews: Reviews play a significant role in your book’s visibility on Amazon. Encourage readers to leave reviews, and consider strategies like offering a free copy of your book in exchange for an honest review.

Promote Your Book: Don’t rely on Amazon alone to sell your book. Use social media, your author website, email newsletters, and other promotional strategies to get the word out about your book.

Consider Using KDP Select Strategically: If you choose to enroll in KDP Select, use the promotional opportunities it offers strategically. This might include timing your free promotion days around the launch of a new book or using Kindle Countdown Deals to boost sales.

Keep Learning and Adapting: The world of self-publishing is constantly evolving, so it’s important to stay informed and be willing to adapt your strategies as needed.

Navigating the Amazon self-publishing landscape can be complex, but with the right knowledge and strategies, it’s a journey that can lead to great rewards. In the next section, we’ll recap the key points we’ve covered and offer some final thoughts on Amazon self-publishing.


Amazon self-publishing has opened up a world of opportunities for authors, offering a platform that provides fast market access, global reach, and control over book rights. With flexible pricing structures, structured book metadata, and the ability to choose from two royalty rates, it’s an attractive option for many authors.

However, it’s important to understand the potential challenges that come with Amazon self-publishing. From the moderate learning curve and high competition to the potential for rushed launches and vulnerability to changes in Amazon’s terms, there are several factors to consider.

Despite these challenges, many authors have found success through Amazon self-publishing. By understanding the platform, investing in a professional cover design, writing a compelling book description, choosing the right keywords and categories, building reviews, promoting your book, using KDP Select strategically, and continuously learning and adapting, you can navigate the Amazon self-publishing landscape effectively.

Whether you’re a seasoned author considering a new publishing avenue or a new writer looking to publish your first book, we hope this guide has provided you with valuable insights into the world of Amazon self-publishing. Remember, every author’s journey is unique, and what works for one may not work for another. The key is to make informed decisions that align with your goals as an author.

In the end, the most important thing is to keep writing, keep learning, and keep striving to share your stories with the world. Happy publishing!


In this final section, we’ll address some frequently asked questions about Amazon self-publishing. These answers aim to provide additional insights and clarify common concerns.

Can anyone publish a book on Amazon?

Yes, anyone can publish a book on Amazon through Kindle Direct Publishing (KDP). You just need to have a manuscript ready, a book cover, and the rights to the material you’re publishing.

How much does it cost to publish a book on Amazon?

Publishing a book on Amazon is free. However, there are costs associated with preparing your book for publication, such as editing, cover design, and formatting. Also, if you choose the 70% royalty option for your eBook, Amazon charges a small delivery fee based on the file size of your book.

How long does it take for my book to be available on Amazon?

Once you’ve uploaded your book and hit “Publish,” your book can be live on Amazon within 24 to 72 hours. You’ll receive an email from KDP once your book is available for purchase.

Can I publish a book under a pen name on Amazon?

Yes, Amazon allows authors to publish under a pen name. You can enter your pen name as the author name when you’re setting up your book in KDP.

Can I make changes to my book after it’s published on Amazon?

Yes, you can make changes to your book after it’s published. This includes changes to the book content, cover, description, keywords, and price. However, it may take up to 72 hours for these changes to be reflected on the Amazon site.

How do I promote my book on Amazon?

There are several ways to promote your book on Amazon. If you enroll your book in KDP Select, you can take advantage of promotional tools like Free Book Promotion and Kindle Countdown Deals. You can also optimize your book description and keywords to make your book more discoverable, encourage readers to leave reviews, and use Amazon Author Central to connect with readers.

How often do I get paid from Amazon for book sales?

Amazon pays royalties every month, approximately 60 days after the end of the month in which the sale was reported. For example, royalties earned in January will be paid at the end of March.

Can I offer my book for free on Amazon?

Yes, if you enroll your book in KDP Select, you can offer your book for free for up to 5 days out of each 90-day enrollment period as part of the Free Book Promotion.

We hope these FAQs have provided further clarity on Amazon self-publishing. Remember, the journey of self-publishing is a learning process, and it’s okay to have questions along the way.

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