Social Media Appearance 

No matter if you are entering the world of writing and wondering where to start, or you are a professional, as a writer, you should have a social media presence. Many young writers and those who are late bloomers believe that they don’t have a portfolio or anything to offer to the world. Don’t let the lack of confidence or experience stop you from expressing your voice on social media channels.

But the social media presence isn’t only about Instagram or Facebook. There’s more to it, and you should go beyond creating a fan page or opening a business account. Although it’s not necessary to be a published writer, you should create a social media strategy to leave a professional impression.

Therefore, whether you are a writer with many years of experience or one who’s struggling with getting past the title of your novel, we will help you craft your writer’s social media appearance.

Create a strong portfolio even if you never had a client or published book

The first thing that stops many from ever embarking the writing journey is the paradox of the writing portfolio. – If nobody gives me a chance, how will I create a portfolio? But you don’t have to wait for help and other people validating your pitches. Start today. If you wrote a novel, proofread it and polish it to perfection. You can try publishing one or two chapters on beginner-friendly websites to check how the readers will react to your content. If you are courageous and self-assured enough, you can even try self-publishing on Amazon or Kindle.

If you prefer taking small steps or you are a content or copywriter, write articles on topics you have a zest for or are relevant today. It will help you if you choose your niche and write in a specific genre and about unique themes. The next step is to find a free portfolio website for writers and publish your content. In the beginning, you don’t need to have more than ten examples of your writing. However, always make sure that your text is concise, original, and grammatically correct.

Now that you have a portfolio, you can prove your skills, and you can redirect followers or potential readers to your page.

Give your books a professional touch with unique covers and design

What’s a book without its covers? It’s the book cover that illustrates its essence, depth, and hidden message. The design wraps up the book, and it conveys a message that it’s a serious piece of art and a product ready for the market. Even if you are not planning to go for a print edition, if you want your readers to take you seriously, you should ensure that your book has a book cover.

Nevertheless, pay attention to all that a book cover means. You might think that it’s enough to choose anyone who can draw or pay for the stock or some author photography. Or you might even think you can take the job of your own illustrator, which isn’t recommendable unless you are a professional. Why? – Because the front and back cover shouldn’t exist only to start your (self)publishing journey faster. Especially if it’s your first one, you should go in with all your power and offer a book that’s mesmerizing in all its forms.

What your book need is an illustration that arouses curiosity and the desire to know more, to turn the next page. A book cover should grab the attention and invite readers to enter its world. No matter how compelling your story is, it’s the book covers that have a decisive role when one is purchasing a book. For 79 percent of people, covers influence their decision on whether the book is worthy of reading.

Besides, we are living in a flashy and marketing-driven world, and the covers are your best advertisement. The cover graphics will incite the excitement and boost your sales. However, you shouldn’t have to hassle with the copyrights or a long designer pursuit, which is why there are book artists, such as Creative Paramita, who can shorten that process. Thus, they tell a story of your book with strong visuals.

Let social media manifest your passion, dedication, and offer

Not everyone feels passionate about social media or has the nerves and time to be active. But the last two decades have shown us that whether you write novels, articles, scripts, or sell tech gadgets, you can’t escape social media. They are one of the most efficient tools to gain exposure and gain interest. It’s where you can find or increase your audience, and you need to put effort and dedication into it.

The social media journey is more difficult for those finding their way into the writing world and starting with zero followers. But it’s not impossible, and it will reward you with great results manifesting in agents, publishers, and clients notice you.

Once you created your portfolio and found a skillful and trusted book artist whose visuals can make your covers stand out, you have enough quality material for social media. Due to being time-consuming, you should focus on one or two networks, but try to be present on all platforms relevant for writers.

Which social media networks are beneficial for your writer’s journey?

Facebook is great for posting longer content and linking it to your website or portfolio. It allows you to add photos, track your engagement, and boost your visibility. Instagram doesn’t love long word counts that much, but it’s essential to showcase the stunning design of your book covers. You can add short descriptions or quotes from your book to stir up the interest of your audience. Thus, it’s compatible with poetry writers because you can create inspiring photos and accompany them with your verses or quotes.

Although Twitter is in the short-form squad, you can utilize it for demonstrating your writing skills, connecting with other writers, and publishers. LinkedIn will assure that potential agents and publishers take your work seriously, which is why you can share your content and updates on this platform

After being active, posting often, and engaging with your followers, you will increase your visibility and odds of success. Social media are a great place to create a stable audience, grow as a writer, and gain contacts. Therefore, although the journey of creating your writer’s social media appearance is challenging, it’s rewarding and one step forward towards publishing a book.


Writers need to utilize every social media site to market their author brand and their books. The social media sites provide all the tools and features that can help writers achieve success. Among the different social media sites, Pinterest is an interesting one that can be used for the marketing of author’s brand and books. In this article, I am going to talk about the 10 most important tips for marketing the author brand and book on Pinterest, in an effective manner. So, if you are a writer, then you should consider these 10 important tips!

10 Important Tips To Market Your Book And Your Author Brand On Pinterest:

Following are the 10 most important tips, with the help of which authors can market their books and their author brand on Pinterest.

  1. Author pin board on Pinterest.
    An author should use Pinterest to let the readers and followers know who they are and what their content is about. This can be done by creating an author pinboard on Pinterest which can help the authors display their world to the followers and readers and let them know all that they need to, about their content.
  2. A board for each book of yours.
    Authors should also create a separate board for each book of theirs. This will help the followers get more content about each book and will help the authors in marketing their books and author brand on Pinterest in a smart way.
  3. Board for book recommendations.
    Authors can create a separate board on Pinterest on which they will recommend books to the readers to read. This can include books from other authors. This approach will let the followers see that you care about them and want them to read great content and that it is your only goal instead of just trying to sell your own books. This will help all the authors to market their author brand and books while also creating a good image in the eyes of the followers, fans and readers.
  4. Interact with readers.
    If you want to market your author brand and books and build a good image and reputation among the readers, then you need to interact with them more often. The best way to do this is creating a board on Pinterest in which you will post pictures of the readers with your books. You can do it in the way of a game by asking readers to post pictures with your books and then you can post them in your specific board. This will help you build a good relation with your readers.
  5. Post your own pictures.
    In order to market your author brand and books, you need to develop a good relation with all the readers. A personal touch is required to build this relation. For achieving this, you can post pictures of yourself from different book signing events and other book related places. This will help the readers connect with you on a personal level and will lead to success for you as a writer.
  6. Community boards are helpful.
    Along with creating your own boards, you should also join the community boards on Pinterest to connect with other readers and fans of your books. Connecting with other people is a major way of marketing your books and your author brand in a good way. So, make use of the community boards on Pinterest.
  7. Link to your other profiles.
    When you post something on Pinterest, you can put links to your website or your other social media profiles so that the people can visit those as well. This will help in increasing your follower base and will help you improve the marketing of your books and your author brand. So, make use of this feature on Pinterest as well.
  8. Repin content of others.
    Marketing the author brand is all about connecting with the readers and fans. In order to market your author brand on Pinterest, you need to connect with others on a deeper level. So, one method of doing this is to repin and like the content that other people share. This will help them see that you appreciate others and will help you build a good image.
  9. Hashtags on Pinterest.
    Using hashtags on your posts on Pinterest is a great way for you to get your posts to reach out to as many people as possible. So, use the relevant hashtags on all your posts as this will help in reaching out to more people and you will be able to market your author brand and books effectively.
  10. The right images.
    Pinterest is an image based social media platform. So, in order to market your author brand and books effectively, you need to use the right images for all your posts. You will also need the right book covers if you want to attract your audience. Thanks for visiting the right place for your book cover. We offer custom book covers as well as premade book covers that will help you make your books a success.


    If you follow these 10 important tips, you will be able to market your author brand and your books on Pinterest in an effective way. This will help you achieve success as a writer in the long run. I hope that this article was of some help to you!